The city's iconic nickname was our guiding light when we embarked on the branding journey for Golden Door Dispensary. We knew we had to capture the essence of Jersey City, its inclusivity, and its promise of new beginnings.

Unlocking the Brand

Our team worked diligently to create a brand that resonated with both the local community and visitors. We found our inspiration in the most iconic symbols associated with Jersey City - the key and the door.

The Key: Representing opportunity, growth, and access, the key embodies the spirit of Jersey City. It's a symbol of empowerment, unlocking the potential for a brighter future.

The Door: Doors are not just physical barriers; they are gateways to new experiences and opportunities. The door represents the open and welcoming nature of Jersey City, inviting everyone to come in and discover something extraordinary.